1.Introduction

Welcome to Rookie! The Privacy Policy describes how Rookie App, Inc. and its affiliates (“Rookie,” we,” “us,” or “our”) treats information that Rookie collects or receives from you through getrookie.com and Rookie’s other websites, online locations, and mobile applications (collectively, the "Sites"), as well as through offline and online interactions with Rookie and from third parties. Rookie provides an online coaching platform through the Sites that connects independent personal trainers, fitness experts and other trainers (collectively, “Trainers”) who offer classes/sessions (each a “Training Session”) with clients who seek online analysis and coaching with Trainers (“Clients”), a platform for Trainers to list information about themselves and the Training Sessions they offer and for Clients to submit and pay for Training Sessions, and other services offered by Rookie through the Sites (collectively, the “Marketplace Services,” together with the Sites, the Content, as defined in the Terms of Service, and all features and functionality available through the Sites, the “Rookie Platform”). When used herein, the term “user” or “users” refers to Clients, Trainers, and any others that access, use or browse the Rookie Platform.

2.Acceptance of Privacy Policy

Each time you access, use or browse the Rookie Platform or interact with Rookie, you signify your acceptance of the then-current Privacy Policy. If you do not accept this Privacy Policy, please do not provide information to Rookie, access, use or browse the Rookie Platform or interact with Rookie. Should the Privacy Policy be revised, Rookie will post the changes on the Sites and the new Privacy Policy will be effective immediately upon posting. When required by law, any material changes in the manner that we use or share personally identifiable information will apply only to information collected after posting of the revised Privacy Policy, unless we provide you with notice or obtain your consent in accordance with applicable law. You can determine when the Privacy Policy was last revised by referring to the "Last Revised" legend at the top of this page.

3.Types of Information we Collect

We may collect personally identifiable information and non-personally identifiable information about you. Personally identifiable information refers to your name and contact information, and any other information that is maintained in a manner that links the information to your name or contact information. Non-personally identifiable information refers to information that does not personally identify you as the individual to whom the information relates, such as information that is aggregated by Rookie or a third party, or information that is not linked to your name or contact information or other information that would identify you as the individual to whom the information relates. We may collect information about you that you provide to us or the Rookie Platform (e.g., information that you provide in connection with your registration for and use of the Rookie Platform and information that you provide in connection with your interactions with Rookie, Trainers, Clients or other users of the Rookie Platform). This may include information such as first and last name, email address, home address, telephone number, username and password, information regarding the Training Sessions that you submit, information that you provide relating to participants of any Training Sessions, billing information, credit card or debit card information, bank account and routing numbers, dates of birth, transaction history, Training Session history, your profile for your account and information about your Training Session or Training Session preferences. Trainers may provide Rookie with additional personally identifiable information such as years of experience, the geographic location where you train, availability for Training sessions, and additional information about the Trainer. We also may automatically collect certain information about your computer or device hardware and software and your use of the Rookie Platform. This may include information such as your IP address(es), usage statistics, browsing and navigational history when accessing or using the Rookie Platform, content you access, view, click on or search for when using the Rookie Platform and the length of time for which you view same, general geographic location such as the city from which your computer or device is connecting to the Internet, precise geographic location of your device if you are using a mobile app, webpages requested and visited, timestamps, cursor navigation, sites you visit prior to and after accessing the Rookie Platform, type of computer or device from which you access the Rookie Platform, type of operating system you use on your computer (e.g., Microsoft Windows or Mac OS) or device (e.g., iOS or Android) to access the Rookie Platform, the type of browser you use (e.g., Firefox, Chrome, Internet Explorer, Safari), the domain name of your internet service provider, as well as other information regarding your sharing of content. In addition, we may collect information regarding your Internet location if and when you see Rookie ads and whether you click on such ad, and information regarding your age, gender, zip code, occupation, preferences, interests, favorites, survey responses, and other public or non-public information about you that we may acquire through the collection methods described below. To the extent that any of the above information is maintained, used or shared by Rookie in a manner that associates it with your name, contact information or other personally identifiable information, it will be treated as personally identifiable information; otherwise, such information will be treated as non-personally identifiable information.

4.How we collect Information

We may collect personally identifiable and/or non-personally identifiable information about you during your online and offline interactions with Rookie and the Rookie Platform, such as when you:

We may obtain personally identifiable and/or non-personally identifiable information from third parties such as the owners or operators of the websites or applications where our advertisements appear (some of which may partner with Rookie or with an advertisement network used by Rookie), our service providers, affiliates, suppliers, vendors, distributors, other users of our Rookie Platform (e.g., Trainers or Clients), Activities partners and sponsors, and other sources (e.g., offline records or publicly available information). Trainers that you submit Training Sessions with may also have the ability to record information about you or information relating to your Training Session through the Rookie Platform, and to share that information with you. Non-personally identifiable information also may be obtained by these other sources from inferences based upon the sites you visit; third party data; information you share on other sites, social media platforms and applications; or demographics derived from profiles or accounts that you create. We may combine personally identifiable information we collect with information that we obtain from these sources. We will treat any such combined information as personally identifiable information. Rookie automatically receives and records non-personally identifiable information on our server logs from your browser as well as through other analysis of the Rookie Platform. We also may collect information using cookies, web beacons, pixels, gifs, tags or similar technologies ("Collection Technology"), or through third parties using similar technologies. Collection Technology may operate as a piece of data stored on your browser or device, or may identify, compile, aggregate and/or collect information through other means. When you access or use the Rookie Platform, your web browser may use Collection Technology to better enable you to navigate the Rookie Platform during your visit and upon your return. You may use the Rookie Platform even if you choose to reject or delete certain Collection Technology. Collection Technology also may be used by other websites for which a link is placed on the Rookie Platform. If you are logged in to your Rookie account certain information regarding your use of the Rookie Platform that would not otherwise be personally identifiable may become personally identifiable. The Rookie Platform may use Google Analytics. Google Analytics uses Collection Technology to collect and store anonymous information about you, which may include non-personally identifiable information described above. You can read Google Analytics’ privacy policy at http://www.google.com/analytics/learn/privacy.html and Google Analytics' Terms of Use at http://www.google.com/analytics/tos.html. You can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics' Opt-out Browser Add-on for your current web browser athttp://tools.google.com/dlpage/gaoptout?hl=en. The Rookie Platform may use certain features of Google Analytics based on Display Advertising, such as:

5.How We Use Your Information

We may use the information we collect:

In addition to the uses discussed above, Rookie may use non-personally identifiable information in any manner in its de-identified or aggregated form. These uses may include, without limitation, analysis of website trends and how the Rookie Platform are used; improving navigation of the Rookie Platform; analysis of the performance of the Rookie Platform and diagnosis of problems; analysis and developing advertisements and advertising campaigns; and providing you with special offers and promotions and determining the effectiveness of same. Rookie also may use your non-personally identifiable information to present you with targeted content and advertisements (including on third party websites and applications). Such targeted content and advertisements may include marketing for the Rookie Platform, the products or services of Rookie or its business and advertising partners, and Activities. Your non-personally identifiable information also may be used to optimize and determine the effectiveness of content and advertisements, and to analyze interactions with content and advertisements. Some of Rookie's third party partners may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising or the Network Advertising Initiative Consumer Opt-Out, which allow consumers to opt-out of targeted advertising based on web activity tracking. For more information regarding the foregoing, please visit www.aboutads.info/choices/ and www.networkadvertising.org/choices/#completed. Please note that even if Rookie’s third party partners participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising or the Network Advertising Initiative Consumer Opt-Out, if you opt out of targeted advertising based on web activity tracking, you still may receive standard advertisements from us and targeted advertisements from third parties after clicking the link and following the instructions provided therein. You may need to re-click the links and follow the instructions provided again if you delete cookies or other Collection Technology or use a different computer, device or browser.

6.How we respond to "Do Not Track" signals

Rookie does not alter the practices detailed herein based upon your selection of the "Do Not Track" setting or other "opt out" setting or feature that may be offered by your browser; however, Rookie reserves the right to do so in the future without notice to you.

7.Communication With You

You authorize Rookie to transmit email or postal mail to you, text you, or to telephone you. If we send any emails to promote our services, unsubscribe instructions will be included in each such promotional email from Rookie to the extent required by law. Please note that unsubscribe requests may take up to ten (10) business days to become effective. You may not opt out of receiving communications regarding your dealings with Rookie, Submitted Training Sessions, the Rookie Platform or technical information about the Rookie Platform. CLIENTS WHO SUBMIT A TRAINING SESSION AUTHORIZE THE TRAINER FOR THE TRAINING SESSION TO CONTACT THE CLIENT ABOUT THE TRAINING SESSION BY EMAIL, POSTAL MAIL, TEXT AND TELEPHONE. TRAINERS WHO ACCEPT A CLIENT'S TRAINING SESSION, AUTHORIZE THE CLIENT WHO SUBMITTED THE TRAINING SESSION TO CONTACT THE TRAINER ABOUT THE TRAINING SESSION BY EMAIL, POSTAL MAIL, TEXT AND TELEPHONE.

8Information Sharing with Third Parties

Rookie may disclose the information it collects to third parties, including (i) to merchants and vendors engaged for the purpose of managing, administering or executing an Activity; (ii) for purposes of outsourcing one or more of Rookie’s functions to service providers who work on behalf of or with Rookie, including, without limitation, agents, vendors, software licensors, merchants, advertisers, consultants and affiliates; (iii) to confirm or update information provided by you; (iv) in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of Rookie’s business or operations (including, without limitation, in connection with bankruptcy or any similar proceedings); (v) to its business partners and co-sponsors of Activities or partners for our and their internal purposes; or (vi) as otherwise authorized or permitted by you. Rookie will not share your health or financial information with third parties for their direct marketing purposes, unless you provide your affirmative consent for Rookie to share such information. Rookie may share all other personally identifiable information it collects with Rookie’s business partners, vendors or other third parties for their direct marketing purposes. If you are a Client and submit, transmit, post or select information relating to a Training Session or your Training Session preferences through the Rookie Platform or other interaction with Rookie, such information may be shared with Trainers (“Training Session Preferences”). Information regarding Client’s past Training Sessions and information from Client’s profile may also be available to the Trainer you submit a Training Session with and the Trainers of your future Training Sessions. Trainers’ availability, Training Sessions offered and other Trainer information may also be available to users of the Rookie Platform. We also may share your information in response to a subpoena, legal order or official request, when we believe you have acted in violation of the Terms of Services or supplemental terms and/or policies of Rookie, to investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or to exercise legal rights or defend against claims, when we believe that doing so may protect your safety or the safety of Rookie or others, or as otherwise permitted or required by law. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with third parties, advertisers and/or business partners to analyze the Rookie Platform’s usage or demographics, or improve our content or services, improve our user experience, or for similar purposes. When sharing non-personally identifiable in such a manner we will ask our contracting parties to agree to keep the data in its de-identified form. The Rookie Platform also may contain plugins for social media websites, such as Facebook, Twitter, and LinkedIn. We recommend reviewing the privacy policies with respect to the plugins for each of these websites, prior to clicking on such plugins. From time to time, portions of the Rookie Platform may include features that enable you to send information, materials, emails, and other types of messages or notices to Rookie or to others users of the Rookie Platform, create a profile in connection with your account accessible to other users of the Rookie Platform or the public, submit reviews, opinions, biographical information and other content that others may be able to access or view, or to make other information, materials or submissions available on or through the Rookie Platform (“User Content”). Although we are under no obligation to do so, we have the right to review any and all User Content, for any purpose, including, without limitation,to enforce our Terms of Service and or supplemental terms and/or policies of Rookie. Also, remember that some types of User Content are open to other users of the Rookie Platform or the public, and, therefore, may be seen by anyone, may be indexable by search engines, are not protected by us or any other entity, and may be collected and used by others. Please use your discretion when deciding whether and what to transmit, submit or post through the Rookie Platform and whom to contact and message. 8. CHILDREN Rookie does not knowingly collect information from any person under age 18. If you are under age 18, you are not permitted to use the Rookie Platform or to submit any personally identifiable information to the Rookie Platform. If you provide information to Rookie or any Trainer or Client through the Rookie Platform, you represent that you are 18 years of age or older. The Rookie Platform are directed to persons 18 years of age or older residing in the United States or Canada. If you submit a Training Session for someone who is between the ages of 13 and 17 years old, you represent and warrant to Rookie that: (a) you are that individual’s parent or guardian, (b) you agree to this Privacy Policy on that individual’s behalf, (c) you have the right to provide personally identifiable information about that individual to Rookie and agree that Rookie may use such personally identifiable information in accordance with its Privacy Policy, and (d) you will supervise the Training Session and the submission process to the Rookie Platform. You are not permitted to submit a Training Session for, or to provide information to Rookie regarding, anyone under the age of 13 and no individual under the age of 13 may participate in any Training Session.

9.Children

Rookie does not knowingly collect information from any person under age 18. If you are under age 18, you are not permitted to use the Rookie Platform or to submit any personally identifiable information to the Rookie Platform. If you provide information to Rookie or any Trainer or Client through the Rookie Platform, you represent that you are 18 years of age or older. The Rookie Platform are directed to persons 18 years of age or older residing in the United States or Canada. If you submit a Training Session for someone who is between the ages of 13 and 17 years old, you represent and warrant to Rookie that: (a) you are that individual’s parent or guardian, (b) you agree to this Privacy Policy on that individual’s behalf, (c) you have the right to provide personally identifiable information about that individual to Rookie and agree that Rookie may use such personally identifiable information in accordance with its Privacy Policy, and (d) you will supervise or participate in the Workout. You are not permitted to submit a Training Session for, or to provide information to Rookie regarding, anyone under the age of 13 and no individual under the age of 13 may participate in any Training Session.

10.Protection of Personally Identifiable Information

Rookie uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personally identifiable information. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Rookie to intercept or access transmissions or private communications unlawfully. While we strive to protect personally identifiable information, neither Rookie nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk. By using the Rookie Platform, or by submitting your personally identifiable information to Rookie online or offline, you expressly consent to the storage and processing of your personally identifiable information in Canada or other jurisdictions, in accordance with applicable laws in those jurisdictions.

11.Updating Your Information

You are responsible for keeping your information current. You may update your information through your account or by contacting us at hi@getrookie.com. We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to Rookie’s internal reporting, processing and retention policies and all applicable legal obligations.

12.Links

You may have the opportunity to follow links on the Rookie Platform to other sites that may be of interest to you. Rookie endeavors to only link to reputable organizations. Because other sites may not be hosted or controlled by Rookie, we are not responsible for the privacy practices of those sites or the content provided thereon. Therefore, the privacy policies with respect to other sites may differ from those applicable to the Rookie Platform. We encourage you to review the privacy policies of each other site. This Privacy Policy only applies to information collected and obtained by Rookie. QUESTIONS? If you have any questions or concerns regarding this Privacy Policy, please contact us at hi@getrookie.com. Please note that email communications may not be secure. Accordingly, you should not include personal or other sensitive information in your email correspondence to the Rookie Platform or to Rookie.